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What is Packaging?
It is the science, art, and technology of presenting a product for storage, distribution, protection, sale, and use.
It is the element that makes a product's brand image last longer. Aspects such as functionality, reusability, and attractive design are essential for the packaging to become a valuable addition to the final product.
Packaging contains, protects, preserves, transports, informs, and sells.
PACKAGING OBJECTIVES
Effective protection during the transport of large quantities.
Marketing : Brands can use these tools to entice potential customers and ultimately lead them to purchase the product. Design, both graphic and stylistic, is a constantly evolving phenomenon.
Provide information on the safety and handling of the packaging and the final product.
TYPES OF PACKAGING
Primary Packaging (Container) - This is the packaging that primarily surrounds and supports the product. It is usually the smallest, considering products that are sold or used individually. This first layer of packaging has direct contact with the product.
Secondary Packaging (Packaging) - This is what surrounds the primary packaging, for example, to group a set of sales or distribution units.
Tertiary packaging (packaging) – This refers to a set of secondary boxes used for bulk handling, storage, and transport by land, sea, or air. The most common forms of this type of packaging are palletization and containerization.
DESIGNING PACKAGING
When designing packaging, it's essential to carefully consider the product it's intended for. The company's recommendations should be followed closely, and certain aspects should be evaluated when creating effective packaging.
Commercial aspects of the company: target audience, distribution channels, experience in marketing similar products, etc.
Aspects related to distribution: type of storage, warehouse management, destination points, transport used, etc.
Company image.
Legal aspects.
* Source: https://codigovisual.wordpress.com/